A pioneer in building global sport and entertainment platforms, Adam has spent the last 25 years building and managing complex programmes in the worlds of sport and entertainment. Previously Managing Director of Tequila, the UK’s no.1 Integrated agency, in 2000 Adam founded 23red and ran their lifestyle and sport sponsorship business, before selling out in 2010 to pursue consultancy in film and entertainment. 

Inspired (and educated) by his initial foray into immersive theatre with Hammer, Adam founded Histrionic Productions with a bold mission to pioneer and benchmark a new genre of theatrical experience for broader audiences.